Fort Lauderdale SEO Company

SEO (search engine optimization) is a form of digital marketing that involves enhancing a website’s elements to increase online visibility. It includes all efforts to make a site search engine-friendly (aka: ability to achieve better rankings on search engines, such as Google or Bing).

People searching for your products or services can find your brand on search engine results pages. You gain attention and drive prospects and current customers to your business for improved sales and profits.

Search engine marketing (SEM) is a form of web marketing that helps boost a website’s exposure in search engine results pages (SERPs). It’s the practice of promoting a brand on the internet using online ads to drive free and paid website traffic.

SEM focuses on getting your business on the first page of SERPs to drive more qualified traffic to your site. Improved traffic increases the chances of converting prospects into loyal customers, resulting in more sales.

Content marketing is a digital marketing technique that involves organizing, writing, publishing, and promoting information for online audiences. The goal is to reach and attract target web customers, boost brand awareness, drive sales and build trust.

Web content is produced for written and visual materials, such as:

• Blog posts
• e-Books
• Infographics
• Landing pages
• Social media posts
• Podcasts
• Press releases
• Paid ad content
• Videos

For your written online content marketing strategy to work and deliver desired results, we recommend hiring a professional SEO content writer or agency. These professionals follow the apt content development process, from keyword research to marketing.

Content writers use advanced tools and practices to curate and deliver content that tells your brand story and resonates with your target audiences. They craft high-quality, engaging, unique, relevant, and optimized content to match your users’ search intent. This allows you to get the best value out of your marketing strategies.