There is a rapid development of modern technologies. As a result, new trends appear yearly, thus the need to keep up with the technology. However, two to three years is just a suggestion. The decision should come from you as a business owner. This is because the technology may evolve, but if the structure of a website, and visuals match your audience’s search, you won’t need a redesign.

Nonetheless, you should always be adding new content, applying technical edits and adding new features to your website regularly. A healthy website is a website well optimized organically for the search engines. It is a website that is always attended to with consistent and fresh content. In addition, the backend also needs constant monitoring and fixes for toxic backlinks, as well as technical and programming issues. Therefore, web management services are mandatory for success as long as you are a website owner.

Website Analysis: The first step a website redesign agency will take is to analyze your existing website to determine its performance, content, and to learn about your industry and specific needs.

Competitors:  They will also do research to learn about your competitors; and the structure and health of their websites.

Website Metrics:  The web professional will evaluate your target buyers’ personas and measure the metrics. Once completed, it’s time to set the budget. A website redesign strategy is determined by the type of website and the goals you want to achieve.

Keyword Research:  A well optimized website will be originally built ready to battle the search engines. A professional SEO Specialist will be assigned to analyze your existing website (and some top competitors) to help plan your new website structure based on extensive keyword research.