Google Ads is an online advertising platform that allows businesses of all sizes to advertise their products or services on Google search results pages and other websites across the internet. It works by allowing advertisers to bid for placement in the “Sponsored Links” section at the top of search engine results pages (SERPs); as well as on other websites that have partnered with Google. The amount an advertiser pays depends on a number of factors, including their bid amount, keyword relevance, quality score, etc.

The cost per click (aka: CPC) associated with a particular ad campaign will depend on various factors, such as the competitiveness of the keyword and quality score associated with its ad copy. However, while CPC costs can be high depending on these factors, they are usually offset by a higher conversion rate (i.e. more people clicking through to an advertiser’s website and taking action; or purchasing a product or subscribing to a service). As such, if done correctly, advertisers can expect to recoup their initial investment in no time at all!