Email Marketing Agency in Miami

Email Marketing Services

Digital marketing for businesses involves a combination of various tasks and each one has its own unique purpose. And all types of digital marketing will be important and advantageous in pulling in new prospects and retaining existing customers.

Email Marketing is just one of those tasks and has the potential to not only raise awareness of new products and services, but also to promote new promotions and to reach a wider audience. Because email marketing is generally subscription based, this method of marketing is targeted to prospects who have already expressed an interest in what you have to offer.

Email Marketing Agency in Miami

The Benefits of Email Marketing

There are many advantages for utilizing Email Marketing. Below are some of the most obvious:

Email Marketing Services in Miami

A Way to Build Relationships

The ability to consistently send out emails about your products, services, special promotions, and other news about your business will create camaraderie between you and your customers that is invaluable. It will help to build your brand and encourage referrals, as well as instill trust.

Ability to Automate Your Email Campaigns

Ability to Automate Your Email Campaigns

There are countless tools available to help create and schedule email blasts. This is helpful for everyone involved in producing and launching emails. A series of emails may be created and scheduled at once. Therefore, an email marketing specialist has the ability to coordinate an entire week, bi-weekly or monthly batch of emails and schedule individual launches in one single project.

Build Your Brand

Build Your Brand

Routinely emailing prospects and customers will help to instill awareness and trust within your brand. Consequentially, these consistent attempts to communicate will also encourage referrals and more customer loyalty.

Cost Effective

Cost Effective

Unlike many other types of digital marketing techniques, such as pay-per-click advertising, email marketing is a more affordable way to get your messages out to prospects and existing customers. The only real expenses involved will be subscriptions to your email marketing software or online subscriptions; and costs for encouraging email subscriptions.

Encourage Engagement

Encourage Engagement

Emails to your subscribers will often encourage better call-to-action (CTAs), which improve conversions and INCREASE SALES!

Easily Shareable

Easily Shareable

Your email recipients can more easily forward the correspondence from your email blasts to others (encouraging new subscribers and prospects) than with other marketing methods, such as social media. Also, whereas social media shares are not as likely. Email shares are more personal.

More Personable

More Personable

Emails provide the opportunity to address your subscribers by name which offers a more personable approach to relaying your messages.

More Versatile

More Versatile

Emails can be combined with almost all other types of digital marketing campaigns. As an example, it may be used to help boost your social media profiles, website traffic and blog posts. Email marketing tools also allow you to schedule specific blasts based on subscribers’ specific time zones and interests.

Reminders

Reminders

Because email subscribers are often flooded with emails, the ability to send consistent emails will help to encourage action that may have been forgotten about from a previous email. This is something that is not as available with other marketing mediums.

Reporting

Reporting

Email marketing platforms all offer the ability to scale each email campaign helping to realize and track open rates, click-thru-rates (CTR), conversions and how well your subscribers engaged with the email that was sent. These types of data will help email marketing specialists to better understand what subscribers are interested in learning about and what types of content they are willing to share with others.

How We Conduct Email Marketing Services:

At Live Media Digital | LMD in Miami, we offer a structured and effective method of communication for providing email marketing services for our clients. Our number one goal is always to make our clients’ marketing strategies effective and to result in more sales.

Below are some of the procedures and techniques we use to drive results:

Encourage New Subscribers

1. Encourage New Subscribers

Our email marketing specialists are experienced and knowledgeable at implementing strategies to help grow email subscription lists. Only ethical strategies are used and email marketing laws are strictly followed.

Determine a Goal for Each Email

2. Determine a Goal for Each Email

We begin each email campaign by evaluating and then determining what the goal is for the email message. Is it to promote a specific product or service; to make subscribers more aware of your brand; to promote a blog post; to encourage sharing messages; or some other need of the client.

Create Content

3. Create Content

Unique content will be created specifically for each email blast based on its own requirements. Our content team will help to make suggestions based on what to create content about, including what type of information and promotions to offer.

Ensure Efficient Technicalities

4. Ensure Efficient Technicalities

Our team of experts will optimize your email design layouts so they are user friendly. And the web development team will assist in producing sufficient landing page designs that are responsive to all user devices.

Encourage Clear CTAs

5. Encourage Clear CTAs

All emails sent will be created and structured with clear Call-to-Action techniques and methods to encourage follow-through for the email’s specific goals.

Testing

6. Testing

All emails will be tested to differentiate and optimize future content and structure, including subject lines, click-thru-rates, conversions, open rates, send times and the overall strategy. Email testing will also help to encourage improvements for future blasts and email newsletters.

Utilize Report Data

7. Utilize Report Data

Using the information produced by email reports, we will have the ability to evaluate the results of your previous emails and response rates; and make improvements as we continue to push out new email campaigns.

An Email Marketing Agency that Brings Real Results

Live Media Digital | LMD in Miami makes digital marketing and developing websites simpler and more rewarding for businesses of all types and sizes. With project managers and a full team of professionals, including email marketing specialists, web designers, SEO specialists, content writers, social media marketers, and pay-per-click pros, we will help to pull in more qualified leads and increase sales for your business. Call us today at 305-918-2306 to request a FREE consultation for email marketing or any of our services. You may also contact us online. We are pleased to answer any questions you may have.

 

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