Digital Marketing for Manufacturers
Below is a List of the Top Products Manufactured in Florida according to the National Association of Manufacturers:
- Aerospace and Transportation Equipment
- Boats and Boating Equipment
- Cement and Concrete
- Commercial and Service Industry Machinery
- Communications Equipment
- Computer and Electronics
- Fabricated Metal
- Food, Beverage and Tobacco
- Pharmaceutical and Medicine
- Primary Metals
- Paper Products
What Digital Marketing Problems Do Manufacturing Companies Have?
Manufacturers commonly are fighting a battle with a series of marketing challenges due to vast competition; and the limited amount of funding, knowledge and human resources available. Marketing manufacturing services and products are some of the most challenging sectors to promote and gather positive response. Therefore, without an experienced and well-equipped marketing team, results and profits will be limited.
Outbound VS Inbound Marketing
Modern marketing methods offer more than one way of promoting a business. There are now two options; which include Outbound Marketing and Inbound Marketing. But what is the difference?
The Difference between Outbound and Inbound Marketing
Outbound Marketing is simply put ‘the old fashion way’ of marketing. This involves promoting products and services out to a general (non-targeted or reduced targeted) audience using exclusive approaches, such as direct mail marketing (i.e. postcards and other mailers), television, billboards, newspaper and magazine ads, etc. Outbound marketing methods are considered interruptive ways of reaching consumers, as they are not necessarily available to the prospect in the most convenient way or timeframe that would make communication effective.
Inbound Marketing is the more modern method of marketing products and services and has more potential for reaching a specific target audience. This approach is non-interruptive and encourages influential engagement between the brand and the consumer. The heart of inbound marketing begins with a well developed website. And the most common ways of generating this inbound traffic to a website is with digital marketing strategies; which most commonly include content marketing and search engine optimization, social media marketing and email marketing.
Does Inbound Marketing Work for Manufacturers?
Inbound marketing is certainly the most effective form of marketing and advertising for most businesses today. And with the competitiveness and budget constraints often experienced in the manufacturing industry, inbound marketing is the most likely way
The Top Ways Digital Marketing Benefits Manufacturers:
With the well-focused marketing initiatives offered in digital marketing, manufacturers have the ability to select their specific audience to target who they are already well aware of; and are interested in or in need of their products or services.
Top Lead Generation
There is no better source for developing quality leads with the best prospects than with search engine optimization (SEO). When a website is built with SEO, it literally becomes like a magnet pulling in the most qualified potential prospects possible.
Inbound digital marketing is significantly more cost effective than old-school, direct marketing methods and receives responses more efficiently and quickly. In addition, a website and digital marketing initiatives work for you 24/7. These mediums also have the ability to reach prospects worldwide without any additional costs.
Unlike individual, physical marketing materials that are distributed to a small number of prospects and have a short shelf-life, digital marketing efforts performed by professional digital marketers (i.e. web pages, blog posts, ebooks) become consistent, always available, informative content that works for you day and night, 365 days per year. With this type of marketing medium, your brand is built and becomes strengthened.
Establish Long Lasting Relationships
Since the evolution of marketing and advertising, there has never been a better way to track data from advertising as what is available with digital marketing methods. With online tools, such as Google Analytics, SEMRush, Ahrefs.com and other resourceful platforms, businesses can fine tune their marketing efforts simply by utilizing these tools and implementing marketing strategies based on their findings.
Request a FREE Digital Marketing Consultation
The first step in turning things around and beginning your journey for a more successful manufacturing operation is to implement an effective approach. Live Media Digital | LMD in Miami is highly experienced and available to assist with digital marketing for manufacturers in Florida, as well as throughout the USA. We are a team of highly experienced web developers and digital marketing professionals with vast knowledge in the areas of website design (including WordPress), website content development, search engine optimization, email marketing, and social media marketing.