Search Engine Marketing Services
Search Engine Marketing (aka: SEM) helps to drive traffic to your website and may be perfect for smaller sites, or ones that are still trying to grow their rankings organically. Trust the experts at Live Media Digital to help you leverage SEM to your advantage. Our team is experienced at creating a larger number of hot leads and developing the best landing pages to encourage site visitors to explore websites and request more information.
One way to increase your website’s visibility to prospects that are searching for your goods and services online is to make sure that you’re at the top of the list of search engine results. But, not all search engine marketing services are created equally. Let our digital marketing team find the right fit for your business!
What is Search Engine Marketing?
Google, Bing, and Yahoo are some of the top search engines. Media marketers bid on certain keywords and phrases that typical users enter into their online browser when searching for a particular product or service. This way, the sponsored sites appear first on the list of search results.
This type of SEM is known as ‘pay-per-click’ (aka: PPC) ads. With PPC ads, businesses are not charged unless a user clicks on the ad, which then takes the user to the business website or landing page. SEM is especially useful because it places websites in front of users who are already primed to purchase, and often catches them at the moment they’re ready to buy. No other type of advertising has such as direct connection to hot leads, and it’s an important part of your overall digital marketing strategy.
My Website Is Already SEO Friendly
Do I Need SEM?
A great website that’s organically optimized for the search engines will naturally rise higher in the rankings because it meets the qualification of relevance for “web crawlers” that search engines use when pulling results. However, just because your website is SEM friendly, and even if it’s fresh, vibrant, and full of unique content, doesn’t mean that it’s going to make the top of the list when customers are searching for a certain product or service.
SEO boosts your ranking, but SEM bids can target specific searches, allowing you to take advantage of hyperlocal searches, for local shoppers in your town. You can target your niche services or products. For businesses that specialize in things that most of their competitors do not, SEM can help find those niche shoppers more easily.
How Much Does Search Engine Marketing Cost?
SEM is a pay-per-click service, and search terms (aka: keywords) are auctioned off by search engines. However, trending terms may cost more than obscure keywords and phrases. The most common keywords and phrases also cost more. This, again, is where specialty niche markets can shine, as they may pay less per click than others. Small businesses that need more visibility may be able to gain more traction by devoting a majority of their advertising budget to popular terms to start building their customer base.
Part of your marketing concept plan from Live Media Digital includes researching the right keyword and phrase terms for your business and location. We will also assist your business in making smart and thoughtful recommendations for which terms will get you the best leads. After all, it’s about the quality of your leads, and not necessarily the quantity when it comes to pay-per-click advertising.
Start Your Search Engine Marketing Today!
Part of the comprehensive marketing services from Live Media Digital is to make sure that we drive traffic to your website, and search engine marketing is a great way to gain new clients. We find the right keywords in your budget, and use our expert analysis to determine the right ads that work!
We provide a full menu of other digital marketing services in the USA, including (but not limited to) search engine optimization, social media paid marketing and web development. Give us a call today at 305-918-2306 or contact us us online to learn more.
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