Google, Bing, and Yahoo are some of the top search engines. Media marketers bid on certain keywords and phrases that typical users enter into their online browser when searching for a particular product or service. This way, the sponsored sites appear first on the list of search results.

This type of SEM is known as ‘pay-per-click’ (aka: PPC) ads. With PPC ads, businesses are not charged unless a user clicks on the ad, which then takes the user to the business website or landing page. SEM is especially useful because it places websites in front of users who are already primed to purchase, and often catches them at the moment they’re ready to buy. No other type of advertising has such a direct connection to hot leads, and it’s an important part of your overall digital marketing strategy.

SEM is a pay-per-click service, and search terms (aka: keywords) are auctioned off by search engines. However, trending terms may cost more than obscure keywords and phrases. The most common keywords and phrases also cost more. This, again, is where specialty niche markets can shine, as they may pay less per click than others. Small businesses that need more visibility may be able to gain more traction by devoting a majority of their advertising budget to popular terms to start building their customer base.

Part of your marketing concept plan from Live Media Digital | LMD in Miami includes researching the right keyword and phrase terms for your business and location. We will also assist your business in making smart and thoughtful recommendations for which terms will get you the best leads. After all, it’s about the quality of your leads, and not necessarily the quantity when it comes to pay-per-click advertising.