Website Development and Digital Marketing

Web marketing takes many forms, including SEO, social media, email, content, and PPC marketing.

Here’s a brief overview of the most common types of web marketing solutions our experts at Live Media Digital provide:

• Search Engine Optimization (SEO). It involves optimizing your website pages and content to rank higher in search engine results pages (SERPs). Our experts offer excellent SEO services to all businesses, including:
  • Website speed optimization
  • Ecommerce website optimization
  • Inbound lead generation
  • Website search optimization
• Search Engine Marketing (SEM). SEM is an internet marketing strategy that helps increase your business’s visibility in search engine results. It is pay-per-click in web marketing where you use paid ads to make your products or services visible in SERPs.
• Content Marketing. It involves using professionally made content to boost brand awareness and maximize returns on investment (ROI). You craft informational blogs, articles, and resources like e-books and white papers to promote your products or services. Our website content writing services include:

• Keyword research
• Content moderation
• Website content management
• Backlink analysis
• Backlink building

• Social Media Marketing (SMM). A digital marketing strategy that helps drive referral traffic to your website. It involves creating posts for social channels such as Facebook, Instagram, and Twitter and engaging your customers by replying to their comments.
• Web Design. With this strategy, you optimize your website for mobile responsiveness and increased loading speeds. The goal is to enhance user experience so customers can spend more time navigating your pages and reduce bounce rates.

As technology advances, having an effective web marketing plan is key to growing your business.

Here are a few reasons why web marketing is important for any modern business:

• Increases the chances of reaching more targeted customers searching for products or services online.
• Creates two-way communication with your customers through contact buttons or comments.
• Personalizes your customer’s experience to match their interest and increase conversions.
• Helps gain quality paid or organic traffic and leads to better sales.
• Boosts your business’s online visibility through tactics like SEO and PPC campaigns for improved conversions.
• Allows you to launch and run multiple marketing campaigns at once for maximum lead generation.
• Makes it easier to track and monitor your digital marketing strategies for better performance.