PAID MEDIA · SOCIAL · BUSINESS AUTOMATION
The Family Medical Group
From 2 clinics to 16 across 4 Florida counties. Paid search, social advertising, and business automation built a patient-acquisition system that scales with every new location.
The challenge
The Family Medical Group had two clinics and a loyal patient base, but growing into new neighborhoods meant every new location needed a steady flow of new patients from day one. South Florida's healthcare market is dense with urgent care chains, hospital systems, and independent clinics all competing for the same searches, and with services spanning primary care to injury rehabilitation and uninsured patient plans, each audience needed a different message, all while a growing patient volume threatened to overwhelm front-office staff.
Our approach
We built a repeatable playbook for every new clinic: location-level Google Ads for searches like "doctor near me" and "urgent care," Facebook campaigns targeted by neighborhood and service, and dedicated launch campaigns so each new location had patients from day one. Business automation captured inquiries from every channel, routed them to the right clinic, and handled follow-up and appointment reminders automatically, so a growing network of clinics could handle a growing volume of patients without a growing administrative burden.
The result
The Family Medical Group grew from two clinics to sixteen locations across Miami-Dade, Broward, Palm Beach, and Orange counties, with every new clinic launching on the same proven playbook. Today FMG serves more than 50,000 patients and holds a 4.9-star rating across 500+ reviews.
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