WEB DESIGN · SEO · BUSINESS AUTOMATION
Engineered Tax Services
A 2+ year partnership driving a 58% increase in online leads for the nation's only licensed engineering firm focused entirely on tax incentives.
The challenge
Engineered Tax Services operates in one of the most competitive and skeptical B2B categories there is: convincing CPAs and business owners to trust a specialized engineering firm with complex tax incentives like cost segregation, R&D tax credits, and 179D deductions. With 26 offices and a national reputation already earned offline, the website and search presence needed to match a firm that's actually the only licensed engineering firm in the country focused entirely on these incentives, not just claim to be.
Our approach
We rebuilt the website and layered in SEO and AEO/GEO built around the specific incentives ETS specializes in, cost segregation, R&D credits, 179D, 45L, and 1031 exchanges, paired with Google Ads and social campaigns targeting the CPAs and property owners who refer and buy these services. Custom tools and automations streamlined how leads move from a first inquiry to a scoped engagement across 26 offices.
The result
Over two years, online leads increased 58%, and Engineered Tax Services now ranks at the top of search results both nationally and in its core markets. The firm holds its position as the only licensed engineering firm in the country focused entirely on tax incentives, backed by a digital presence that finally matches that distinction.
Services used in this project
See more work like this
Your business could be next.
Free strategy session. No long-term contracts, no guesswork, just strategy that works.