WEB DESIGN · SEO · PAID MEDIA
El Car Wash
From 2 locations to 80+, and 10,000 members to 500,000+. A full-funnel website, SEO, and paid media system built to scale with one of Florida's fastest-growing car wash brands.
The challenge
El Car Wash had proven its unlimited membership model with 2 locations and roughly 10,000 members, but an outdated website, search visibility losing to national chains, and no structured paid media funnel meant growth depended on word of mouth, not a repeatable system.
Our approach
We built a full-funnel system where every channel had one job: location-level Google Ads and geo-targeted Meta campaigns to capture drivers at the moment of intent, retargeting and offer-led landing pages to nurture first-time washers, and a streamlined membership signup flow to convert them. We paired that with a website rebuilt to scale to dozens of locations and a local SEO architecture built for every new market.
The result
As El Car Wash opened and acquired locations across Florida and beyond, the digital system we built filled each one with members. Locations grew from 2 to 80+, and the unlimited membership base grew from 10,000 to over 500,000, a 50x increase. Organic search moved from losing to national chains to #1 rankings for high-intent car wash keywords across core markets. Today El Car Wash is Florida's largest express car wash operator and one of the fastest-growing in the country.
Services used in this project
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