WEB DESIGN · SEO · PAID MEDIA
Crown Roofing & Waterproofing
A rebuilt website and market-by-market SEO and paid media system that grew leads 32% and lowered cost per lead for Florida's largest residential roofing and waterproofing company.
The challenge
Crown Roofing had built a reputation as Florida's largest residential roofing and waterproofing company, with offices in Fort Myers, Sarasota, Tampa, and Pompano Beach and more than 25,000 property owners served, but the website didn't reflect the size of the company or move visitors quickly toward a quote. Roofing is one of the most expensive and crowded categories in local search and paid ads, and every office needed to be found locally while the brand stayed consistent statewide, all while storm season swings made lead costs unpredictable.
Our approach
We rebuilt the website to lead with Crown's credentials, Business Observer's Top Florida Roofing Contractor, manufacturer partnerships with GAF, Johns Manville, Firestone, and Sarnafil, and 25,000+ property owners served, then paired it with local SEO for each office and Google Ads and Facebook campaigns segmented by market and service. Financing options and clear calls to action for free inspections and 24/7 emergency repair removed the biggest objections between a homeowner and a booked job.
The result
Crown Roofing is now generating 32% more leads than before the engagement, at a lower cost per lead, across all four Florida offices. The system scales with storm-driven demand spikes and gives Crown a digital presence that finally matches its position as the largest residential roofing and waterproofing company in the state.
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